What we do

One website. Then only what earns its place.

The website is the flagship — we're not a branding agency or a media-buying shop, and we don't pretend to be. Google Ads and brand identity exist as add-ons that extend the reach and conversion of the site itself, never as services we sell on their own. Nothing for the sake of it.

01 — Core

Custom Website Build

Every Layr. project is a custom build — no templates, no page builders, nothing borrowed from a theme. We start with strategy, map out your structure, then design and build it layer by layer. You get a site that loads fast, works on every device, and is entirely yours to manage from day one.

What's included

  • Discovery & strategy session
  • Sitemap & content planning
  • Custom design, mobile-first
  • Development & setup
  • Testing & launch support
  • Client handover with training
See how it's priced
Core service
02 — Traffic

Google Ads Management

A website that no one finds isn't much use. We set up and manage Google Ads campaigns alongside your site — so the budget you spend goes to searches that actually match what you offer. Set up properly from the start, tracked honestly, and reported in plain English.

Why this only comes after the website, never before: you can have sharp targeting, strong creative and a well-run social presence, and still lose most of it at the very last step — a website that's slow, confusing, or makes someone hunt for a way to get in touch. A contact form that's too long, doesn't actually submit, or just bounces them to write an email instead of getting a call back, is enough on its own to undo everything the ads paid for. The ads didn't fail — the page they landed on did. That's why Ads only gets discussed once the site itself is built to convert that traffic, never before.

What's included

  • Account & campaign setup
  • Keyword research & targeting
  • Ad copy & creative
  • Budget & bid management
  • Monthly performance report
Talk to us about Ads
Add-on
03 — Identity

Brand Identity Design

Your website is the centrepiece, but your brand needs to hold up across everything — your socials, your cards, your emails. We design logos, colour systems, and type pairings that work in the real world, not just on a mood board. Built to travel alongside your site.

Why this only makes sense alongside the website, not on its own: say you roll out a new logo, colours and tone across your business cards, leaflets and social templates, but the website's left as it was — anyone who picks up that card or sees that post and then visits the site lands somewhere that doesn't match what they just saw. They're not wrong to wonder if they've found the right business. A logo and colour system only protects trust if it shows up the same way everywhere, including the one place most people check you out before they call. That's why branding gets scoped together with the website, not treated as a separate project the site quietly falls out of step with.

What's included

  • Logo design (primary & variants)
  • Colour palette
  • Typography system
  • Usage guidelines
  • Web & print assets
Talk to us about branding
Add-on
Start here

Not sure where to start?

Most projects start with a conversation. Tell us where you're at and we'll work out what you actually need — no upsell, no package to pick.

Start your project